How many times have you purchased haircolor from the dollar store? I sincerely hope your answer was “zero”. The gentle keratin follicles that our hair is made up of need special treatment to look healthy, vibrant, and full of luster. The harsh chemicals in regular hair dyes (that contain ammonia) can do some serious damange to your locks, including drying it out, split ends, and dullness. Your hair needs a gentle solution and it’s called INOA by L’Oreal.
Thanks to the quick developing technology, L’Oreal came out with a new product called INOA, which substitutes Ammonia with low levels of MEA (monoethanolamine: a clear viscous, liquid organic compound) and delivers the professional results of permanenet haircolor that you wish for. This product was specially developed for those who want to keep their hair healthy, hydrated, and full of the nutrients that hair requires. In addition, it covers those stubborn greys and doesn’t even smell! The secret ingredient? Oil. It adds up to 50% more natural shine and makes your hair look youthful.
Stop in at Euphora Salon & Medi Spa in Astoria, NY to check it out for yourself!