Photos by Ale Di Esko & Ed Zorz Hafizov
Euphora Salon & Medi Spa did most of the models’ hair for the Leonid Gurevich Fashion Show in NYC. It turned out gorgeous!
September 9, 2012 was one of the best fashion shows I have ever seen in my life. Well, it was the only one I saw live so that may have something to do with it. It took place at the Angel Orensanz Foundation in NYC–it is actually where Sarah Jessica Parker got married! While the DJ played Enigma songs, I looked at my surroundings and it simply felt surreal. The red church lighting, candles, the good looking guy playing the accordion, and wine ! Yes, Voga wine made an appearance and it was quite a tasty one 😉
While everyone waited impatiently for the show to start, I took the chance to mingle. I was never much of a networker, yet, this time everyone looked so classy that it was impossible not to come up and say, “Hi. My name is Kat. What do you do?” I got so many business cards at the event that my purse was busting at the seams! I got to try the featured fragrance of the night called Huntress by the 3D Sisters. Once people began finding out that we do exclusive events and parties at our venue, they became interested too. I’ve never gone through my business cards so quickly! So everyone benefited 🙂
After my mingling session, the hairstylist from our salon snuck me in to the dressing area downstairs where the models were. Never have I seen so many tall gorgeous women in one room. I always thought I had an average height being 5’5″…but standing next to them quickly changed my mind! As I stood there looking like an idiot with a wide open jaw, I saw the designer himself! I was standing 2 feet away from him watching him complete his masterpieces (i.e. models). Let me tell you, the work behind the scenes is super stressful. People are running around trying to find accessories, putting on make up, looking for shoes, zipping their dresses. Yet, when they come out they looked the most poised they’ve ever been. That solid look on their face stays there until the last second before they go back behind the curtain. At which point they can’t help but smile in pride of themselves and the happiness that they didn’t trip on the runway.
Although the show was about 20 minutes long, it left a huge impression on me and our photographer, who was running around trying to capture anything and everything.